So the news hit last night that Chicago Bears star linebacker Brian Urlacher was fined $100,000 for wearing a hat at Super Bowl media day by a rival drink company from the official sponsor of NFL, Gatorade.
Rules aside, does anyone else question the timing of this fine? The Super Bowl was 10 weeks ago, and the news of the fine just came out yesterday. If this was such a big deal to the league, why didn't the fine come out the day after?
According to David Haugh of the Chicago Tribune, Urlacher was notified of the fine a month ago. So now, why the delay of 6 weeks, and why the delay of the news of the fine 4 weeks after the player?
Many things appear fishy from this transaction. The rule is in place to protect the sponsors of the league, in this case Gatorade, not for the league itself. So was Gatorade the one that actually prompted the league to issue the fine?
The whole ordeal seems to be a desperate attempt by the NFL and its sponsors to keep their iron grip over their players and any other companies that dare get in their collective way. But it is Urlacher and the drink company, Vitamin Water, that will get the last laugh. $100,000 is a small price to pay for the publicity they will receive from the incident.
I don't know about you, but I'm really thirsty all of a sudden.
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